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随着社会经济的不断发展,旅游行业越来越受关注,人们在繁忙的工作之余,都会选择出去旅游,体验不同环境的生活,得到全身心的放松,旅游活动已经成为人们生活中不可缺少的一部分。目前我国旅游酒店都会应用体验营销模式,其为一种全新的营销模式,主要是从旅客角度出发,设计和提供相应的产品和服务,让游客能全方位的感受旅游的乐趣。本文对旅游酒店体验营销进行了全面的介绍,并且针对目前旅游酒店体验营销存在的问题提出了相应的解决措施。
With the continuous development of social economy, the tourism industry is getting more and more attention. People will choose to go out to travel and experience the life in different environments during the busy work, and relax with all their heart and soul. Tourism activities have become indispensable in people’s life a part of. At present, China’s tourist hotels will experience the marketing model, which is a new marketing model, mainly from the passenger point of view, design and provide the appropriate products and services, so that tourists can experience the full range of travel pleasure. This article has carried on the comprehensive introduction to the tourism hotel experiential marketing, and put forward the corresponding solution measures for the existent problem that the travel hotel experience marketing at present.