品牌民族情结是品牌经济学的重要元素之一,学界对其含义、维度和表征以及品牌与民族情结的关系,品牌民族情结在品牌经济学中的价值等进行了卓有成效的研究。情结是一种心理学的表达,民族情结具有鲜明而独特的民族心理特色。民族情结在品牌文化、品牌消费、品牌区域中呈现出强烈的倾向性,而这种品牌经济学的多样态展现,是学者广泛深入研究品牌民族情结的重要主题,也为拓展品牌经济学研究提供了新的视角。 Brand national complex is one of the important elements of brand economics. The academic community has conducted fruitful research on its meaning, dimension and representation, the relationship between brand and national complex, and the brand national complex in brand economics. Complex is a kind of psychological expression, national complex has distinct and unique national psychology. National complex presents strong tendencies in brand culture, brand consumption and brand area. However, this diversified display of brand economics is an important topic for scholars to conduct a comprehensive and in-depth study of the brand national complex. It also provides a platform for expanding brand economics research A new perspective.