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目的探索利用短信平台进行出院随访、公众互动在医院营销中的作用。方法开发以.Net语言编写的软件,采用Browser/Server(浏览器/服务器)结构体系,建立短信平台,实现出院随访、短信关怀互动、预约挂号管理以及登录中医院网站等功能。结果平台安全性强、操作简便、扩展性广,是一个很好的医疗公众互动平台。结论利用短信平台进行出院随访、公众互动,可以增强医院综合竞争力,有利于医院的长期稳定发展。
Objective To explore the use of SMS platform for hospital discharge, public interaction in the hospital marketing role. Methods To develop software written in .Net language, use Browser / Server structure system, set up SMS platform, realize discharge follow-up, SMS care interaction, appointment registration management and login to hospital website. Results The platform is safe, easy to operate and has wide expansibility. It is a good medical public interaction platform. Conclusion The use of SMS platform for follow-up and public interaction, can enhance the overall competitiveness of hospitals, is conducive to the long-term and stable development of the hospital.