最近,广州广告界出现了一种新的代理模式,被称为新“零代理”现象。区别于2002年就在广告界初露端倪的“零代理”,新“零代理”并不是不惜以免除代理费的方式来争夺客户,而是对广告主承诺每个月不收服务费,在广告策略、平面设计、客户服务等方面免费提供支持,但此品牌必须要把媒介投放费全部交给4A公司,这就是新的“零代理”现象。实行新“零代理”的这些公司都是广州的几家外资广告公 Recently, a new agency model emerged in the advertising industry in Guangzhou, known as the new “zero agency” phenomenon. Differing from the “zero agency” that emerged in the advertising field in 2002, the new “zero agency” does not scramble for customers in a way that dispenses with agency fees. Instead, it promises advertisers not to charge service fees every month. Advertising strategy, graphic design, customer service and other aspects of free support, but this brand must be all media delivery fees to 4A company, which is the new “zero proxy” phenomenon. The implementation of the new “zero-agency” of these companies are several foreign-funded advertising in Guangzhou