伊利和蒙牛逐鹿体育营销,纷争奥运影响让我们再一次认识到,“一山不能容二虎”的故事注定不能在商界流行。正是在这样的竞争态势下,伊利和蒙牛双骑绝尘,一路而去,并始终保持一种永远向前的斗志。如果我们静观其争就会发现,很多时候、很多方面,伊利与蒙牛是互相“借力”的,而这其中的“合作”往往是大于分歧。 Yili and Mengniu compete for sports marketing and strife Olympic influence Let us once again realize that the story of “a mountain can not tolerate two tigers” is doomed to not be popular in the business world. It is in such a competitive situation, Erie and Mengniu double ride, go all the way, and always maintain a morale forever. If we wait and see, we will find that many times, in many ways, Erie and Mengniu are each other’s “leveraging”, of which “cooperation” is often more than disagreement.