论文部分内容阅读
美国未来学家奈斯彼特在其名著《大趋势》中指出:21世纪最迷人的市场在中国!近年来,我国出版业发展势头十分迅猛,其突出的表现就是国际化进程的加剧以及必然与之相随的对现代产品营销的重视。过去,我国出版界并不重视广告宣传,有的出版人甚至认为:我们不需要作广告,我们的书就
In his famous book The Megatrends, American futurist Naisbitt pointed out that the most attractive market in the 21st century is in China. In recent years, the publishing industry in our country has enjoyed a very rapid development. Its outstanding performance is that the process of internationalization is exacerbated and inevitable Followed by the importance of modern product marketing. In the past, the publishing industry in our country did not pay much attention to advertising. Some publishers even thought: We do not need to advertise, and our books