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从营销的角度讲,他们是在卖观念,而不是单纯卖产品。他们在做到轻松阅读的同时,也在关键的地方、重要的问题上适当抽象化,力图做到与其他报纸不同。在向广告代理商和客户推销他们的报纸时,不像其他报纸那样侧重产品本身的物质特性。他们专注的是读者的价值。从营销的角度讲,他们是在卖观念,而不是单纯卖产品。他们在做到轻松阅读的同时,也在关键的地方、重要的问题上适当抽象化,力图做到与其他报纸不同。在向广告代理商和客户推销他们的报纸时,不像其他报纸那样侧重产品本身的物质特性。他们专注的是读者的价值。
From a marketing perspective, they are selling ideas, not just selling products. While they are easy to read, they are properly abstracted in key areas and important issues in an attempt to be different from other newspapers. When they sell their newspapers to agencies and customers, unlike other newspapers, they focus on the material properties of the product itself. They focus on the reader’s value. From a marketing perspective, they are selling ideas, not just selling products. While they are easy to read, they are properly abstracted in key areas and important issues in an attempt to be different from other newspapers. When they sell their newspapers to agencies and customers, unlike other newspapers, they focus on the material properties of the product itself. They focus on the reader’s value.