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对于一个依靠产品规模和用户群聚效应起家的公司,能否通过对产品和服务的去捆绑化来实现进一步的发展壮大?Facebook正在做这样的探索。“Facebook并没有单一化。”马克·扎克伯格最近在接受《纽约时报》的采访中表示。显而易见,如果Facebook可为它的用户带来更多相互独立但更优良的产品和服务,那么它被专注于单一方面产品的对手打败的可能性就小,或者是仅仅作为一个过气的单一社交网络被市场淘汰的几率也更小。扎克伯格有意通过去捆绑化,重构Facebook开发新产品和服务的机制。独立的应用程序更加灵活,不受Facebook主应用的限制。在开发应用时,Facebook能将功能置于核心。“Facebook创新实验室”的创建就代表着这样的尝试,其精髓可以用一句话来概括:大量的应用程序。
For a company that relies on product size and user clustering, can it grow further by de-bundling products and services? Facebook is doing the same thing. “Facebook does not have a single one,” Mark Zuckerberg recently told the New York Times. Obviously, if Facebook can bring more independent but better products and services to its users, it is less likely to be defeated by an adversary focused on a single aspect of the product or simply as an over-the-air single Social networks are less likely to be eliminated by the market. Zuckerberg intends to go through bundling, restructuring Facebook to develop new products and services mechanism. Stand-alone applications are more flexible and not subject to the limitations of Facebook owners. When developing applications, Facebook can put functionality in the core. The creation of Facebook Innovation Labs represents an attempt to outline the essence of a large number of applications.