旅游业是一项系统工程、基础工程、形象工程和社会工程。要实现旅游业的快速发展并带动其它各项事业的健康发展,必须从更高层次上认识和发展旅游业,把开发旅游资源与建设和完善旅游配套设施相结合,把改善环境与提高居民综合素质和生活质量相结合,把硬件建设与软件建设相结合,把物质文明建设与精神文明建设相结合。一、从树立地方形象、改善投资环境、扩大对外开放的角度认识旅游业旅游开发涉及旅游业发展的战略与政策、景区景点的开发与管理、旅游宣传、旅游市场秩序、旅游交通、旅游住宿、旅游餐饮、旅游购物、旅游娱乐、旅游精神文明建设等。因此,旅游业的发展同一个地方、一个城市的环境和形象是紧密联系在一起的。环境优美、基础设施完善、服务功能齐全、居民亲和友善,人们就愿意来观光旅游,也愿意来从事投资、贸易等商务活动。曾有人说,外商来了,一看通讯二看路,三看旅游和吃住,最后才是谈项目。正是从这一角度说,旅游与形象、旅游与开放是密不可分的,发展旅游,改善环境,对扩大开放具有巨大的促进作用。从临沂市的情况看,近几年市委、市政府加大了旅游的开发力度,大大增强了临沂市旅游的吸引力,引来了越来越多的国内外旅游者。 Tourism is a systematic project, basic engineering, image engineering and social engineering. In order to realize the rapid development of tourism and promote the healthy development of other undertakings, it is necessary to recognize and develop the tourism industry at a higher level, combine the development of tourism resources with the construction and improvement of tourism supporting facilities, improve the environment and improve the comprehensiveness of residents Quality and quality of life, the combination of hardware and software construction, the construction of material civilization and spiritual civilization combined. First, from the perspective of establishing a local image, improving the investment environment and opening up to the outside world, we should understand the strategies and policies for the development of tourism industry that involve the development of tourism, the development and management of scenic spots, tourism promotion, tourism market order, tourism transportation, tourism accommodation, Tourism catering, travel shopping, tourism and entertainment, tourism and cultural construction. Therefore, the development of tourism is closely linked with the environment and image of a city and a city. Beautiful environment, perfect infrastructure, full service functions, residents friendly and friendly, people are willing to come to sightseeing, but also willing to engage in investment, trade and other business activities. Someone once said that when a foreign businessman came and saw a communication and a second look, he or she looked at traveling and eating and drinking, and finally talked about the project. It is from this perspective that tourism and image, tourism and opening up are inextricably linked with each other. Developing tourism and improving the environment have a huge facilitating role in expanding opening up. From the situation of Linyi City, in recent years, municipal Party committee and municipal government stepped up the development of tourism and greatly enhanced the attractiveness of tourism in Linyi City, attracting more and more domestic and foreign tourists.