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传统文化艺术是对特定历史、特定地理特色乃至特定地方文化的影射,也是体现地方特色的重要精神支柱,如何让优秀的地方传统文化元素通过物质形态展现出来,并顺利的传承与发扬光大,是地方部门一直不懈的努力,本文以汉中地区传统文化为例,探讨如何将传统文化元素应用与包装设计之中。通过产品与消费者的途径加大对地方传统文化的宣传。
Traditional culture and art is a reflection of a specific history, specific geographical features and even a specific local culture. It is also an important spiritual pillar that reflects local characteristics. How to make excellent local traditional culture elements appear through material forms and inherit and carry forward smoothly is the place where The department has been making unremitting efforts. This article takes Hanzhong traditional culture as an example to discuss how to apply the traditional cultural elements and packaging design. Advocacy of local traditional culture through product and consumer channels.