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在媒介化社会语境下,舆论风险问题已成为日益突出的风险问题。在风险社会理论框架中,“硬风险”得到更多的重视,相应忽视了“软风险”的影响。本文将为“软风险”的舆论风险放在媒介化社会以及中国当代社会转型语境下进行考察,分析媒体在舆论风险生成以及传播过程中的作用,指出影响当下中国舆论风险的诸种因素。最后,提出相应的应对思路。
In the context of media society, the issue of public opinion risk has become an increasingly prominent risk issue. In the framework of the theory of risk society, “hard risk” gets more attention, and neglects the influence of “soft risk” accordingly. This article will examine the risks of public opinion risks of “soft risk ” in the context of the media society and the transformation of contemporary Chinese society, analyze the role of the media in the process of media risk generation and dissemination, and point out the various influences on the current public opinion risks in China factor. Finally, put forward corresponding coping strategies.