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相较于传统媒体,网络媒体新闻图片报道多以即时、突发取胜,其视觉符号的传递更便捷,增强了新闻报道的现场感,具有全媒体传播的丰富性。随着网络新闻图片在新闻竞争中的作用不断增强,图片专栏的内容策划深度显得越来越重要。本文以华龙网图片栏目《万花瞳》为例,试从选题策划、内容挖掘、传播方式等方面分析其技巧,以期为网络媒体打造更具竞争力的新闻图片专栏提供些许启示。
Compared with the traditional media, most of the online media news pictures are reported instantaneously and unexpectedly, and their visual symbols are transmitted more conveniently, which enhances the sense of presence of news coverage and has the richness of all-media dissemination. As the impact of online news images on the news competition continues to grow, the depth of content planning in image columns becomes more and more important. This article takes Hualong net picture column “Wanhua pupil” as an example, and tries to analyze its skills from the aspects of topic selection, content mining and mode of transmission so as to provide some enlightenment for the online media to create a more competitive news picture column.