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目前体育大众传播正处在发展的关键时期,随着市场经济的发展,面对日益激烈的竞争环境,体育文化极易出现异化现象。针对这种情况,首先,我们要积极倡导人文体育精神,让人们认识到体育文化的本质,从而遏制异化现象的发展。其次,要加强培养新闻工作者的专业素质,让体育传播实现良性循环。最后,要鼓励人们发扬体育精神,促进体育大众化传播。
At present, the mass media are in a crucial period of development. With the development of market economy and the increasingly fiercer competitive environment, sports culture is prone to alienation. In response to this situation, first of all, we must actively promote the spirit of humanistic sports so that people understand the nature of sports culture, thereby curbing the development of alienation. Second, we must step up the cultivation of the professional quality of journalists so that the spread of sports can achieve a virtuous circle. Finally, we should encourage people to carry forward their sportsmanship and promote the popularization of sports.