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苹果与唯冠的iPad商标权之争是2012年度知识产权领域最具影响力的事件。影响力不仅来自苹果无可匹敌的知名度,也来自该事件本身小蚂蚁战大象的戏剧性——一个濒临破产的科技公司硬生生的从苹果公司身上咬下了6000万美元——苹果公司阴沟里翻船,以知识产权发家,却在知识产权上被一个小小的中国公司四两拨了千斤,摔得灰头土脸,极富戏剧性的剧情实在引人入胜,媒体从一审关注到上诉,铺天盖地的宣传奠定了该案当选为2012年度国内十大知识产权事件之首的基础。商场难谈道,一切不过“利益”二字。
Apple and Proview iPad trademark dispute is the most influential event in the field of intellectual property in 2012. The influence comes not only from Apple’s unrivaled popularity, but also from the drama itself of a small ant war elephant - a tech company on the brink of bankruptcy that bites $ 60 million from Apple Inc. - in the gutter of Apple Inc. Capsized, intellectual property fortune, but in the intellectual property by a small Chinese company has set aside four hundred and twenty thousand, fell out of his head, very dramatic drama is fascinating, the media from the first instance concerned about the appeal, overwhelming publicity laid the Was elected as the basis for the top ten intellectual property events in 2012 in China. Difficult to talk about shopping malls, all but “interest ” word.