谁拥有了终端资源,谁掌握了引导相应层面的消费者心智的能力,谁就有了生存的资本把一支新产品做到区域强势,单靠一家经销商做,这个过程可能会很漫长。如果大家放下身架,取各方优势而采取“合纵”的方式,共同营造一个产品消费氛围,就会容易很多 Who owns the terminal resources, who have mastered the ability to guide the appropriate level of consumer psychology, who will have a living capital to a new product to do a regional strong, relying solely on a dealer, this process can be very long. If we put aside the framework, take the advantages of all parties to take “together” approach to jointly create a product consumer atmosphere, it will be much easier