本文通过问卷调查的方式,对后旅博会效应做了一个系统的分析,包括旅博会对乐山旅游知名度、美誉度及认同度的影响,同时包括游客通过旅博会的举办对乐山旅游整体形象的评价、对乐山旅游资源的整体认识等等,最后得出相关结论,以期为各地政府举办类似大型活动提供些许借鉴,同时进一步推动乐山旅游业在打造国际旅游目的地及全域旅游的背景下更快更好的发展。 Through the way of questionnaire survey, this paper makes a systematic analysis of the effect of the post-travel fair, including the impact of the Expo on Leshan’s tourism popularity, reputation and recognition, as well as the tourists’ Image evaluation, overall understanding of Leshan tourism resources, and so on, and finally draw the relevant conclusions with a view to hosting similar activities for local governments to provide some reference, and further promote Leshan tourism in the context of creating international tourism destinations and global tourism Faster and better development.