鞋履业者如要打入瑞典市场 ,必须拥有强大的商业网络、知名的品牌或自己的连锁店 ,因为该国零售商与消费者一样 ,十分注重品牌和价格。瑞典的运动用品店认为 ,只有重金聘请著名篮球明星和顶尖运动员进行宣传的名牌货才会畅销 ,因此多数销售ＡＩＤＡＳ及ＮＩＫＥ等国际名牌 ,对 To enter the Swedish footwear market, footwear industry, you must have a strong business network, well-known brand or your own chain, as the country retailers, like consumers, attaches great importance to brand and price. Swedish sports shop that only the well-known hired well-known basketball star and top athletes to promote brand-name products will be popular, so the majority of sales AIDAS and NIKE and other international brands, right