加入世界贸易组织被一些国外评论家称为中国的“第三次改革开放”,其影响之大可见一斑。“入世”将使国内经济生活发生重大变化,相应地,这种变化也将在媒体的经济报道中体现出来。由于广东地处国家改革开放前沿,因而比较早地感受到了这一股“‘入世’冲击波”。本文结合广东传媒近期以来的部分实践,展望“入世”后产业报道的新思路。 The impact of joining the WTO on “the third reform and opening up”, which some foreign commentators have called China, is evident. The accession to the WTO will bring about major changes in the domestic economic life. Correspondingly, such changes will also be reflected in the media’s economic reports. Since Guangdong was located at the forefront of China’s reform and opening up, it sooner felt this “shock wave of WTO accession.” This paper combines the recent practices of Guangdong media and looks forward to new ideas of industrial reporting after China’s accession to the WTO.