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七度空间“寻找7公主”选秀大赛的整合营销策略将线下活动与线上活动完美衔接,在线上让传统媒体与线上硬广、公关、社区、微博交相辉映,线上线下目标人群聚合共振,最终实现七度空间“公主系列”高调上市,为七度空间带来了大量的铁粉,让七度文化得到大范围推广。线下活动线下活动7城市海选期间,七度空间通过各种地面活动宣传手段为海选现场吸引了众多优质选手,并通过多种互动带动大赛气氛和参与度。广州、西安、长沙、青岛、杭州、重庆、厦门7城市共计报名人数约2000人,
Seven-dimensional space “looking for 7 princess ” draft competition integrated marketing strategy to offline activities and online activities perfect convergence of online traditional media and hard online, public relations, community, microblogging each other, online and offline target People gather resonance, and ultimately achieve seven degrees of space “Princess Series ” high-profile market, brought a lot of iron powder for the seven degrees of space, so that the seven degrees of culture get a wide range of promotion. Offline Activities Offline Activities During the city’s electoral exercise, the Seventh Space attracted a large number of quality players to the site of sea election through various publicity campaigns on the ground and promoted the atmosphere and participation of the competition through various interactions. Guangzhou, Xi’an, Changsha, Qingdao, Hangzhou, Chongqing, Xiamen, a total of seven cities about 2,000 applicants,