探讨商业前沿话题直击企业经营败象企业存在性格企业有无性格,迄今尚无明确定论。但早在上个世纪60年代,已经有人开始注意并思考这个问题。 IBM的第二代掌门人小汤姆斯·沃森就是其中的杰出代表。他曾经产生过这样的疑问:凡人都有人格、主义或主张,并且因为各种教育和嗜好而形成独特的行为模式,也就是个性识别(Personal Identity),如果把同样的构想拿来比喻企业,那么一家企业是否可以有统一的人格 Exploring the frontiers of business Directly attacking business failures There is no definitive theory about the existence and disposition of a character business. However, as early as the 1960s, some people have begun to pay attention and think about this issue. IBM’s second-generation head Tom Thomas Watson is an outstanding representative. He once had the question that mortals have personality, doctrine or advocacy, and because of their various education and hobbies, they form a unique behavioral pattern, that is, Personal Identity. If you use the same idea for a business, So can a company have a unified personality