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近年来,“互联网+”成为各行各业发展的主流趋势,创新创业在网络时代成为企业持续提升的主要措施。在此背景下,传媒行业的结构发生了较为深刻的变化,传统媒体下滑速度较快,而互联网成为传媒企业追捧的对象,逐渐占据了媒体市场的主要地位。网络传媒的快速发展,要求传媒企业加快管理措施的配套,特别是财务核算与财务管理,要跟上网络传媒企业的转型步伐,持续加强。本文在简述网络时代传媒行业与财务核算管理关系的基础上,论述了加强财务核算与财务管理的必要性,并对如何加强行业财务核算与财务管理进行了解析。
In recent years, “Internet + ” has become the mainstream trend of all walks of life, innovation and entrepreneurship in the Internet age has become the main measures to continuously improve business. In this context, the structure of the media industry has undergone a profound change. The traditional media have been declining relatively fast. The Internet has become the target pursued by media companies and has gradually taken the leading position in the media market. The rapid development of network media requires media companies to speed up the matching of management measures, especially financial accounting and financial management, and keep pace with the transformation of network media enterprises and continue to strengthen them. On the basis of a brief description of the relationship between the media industry and financial accounting management in the Internet era, this article discusses the necessity of strengthening financial accounting and financial management and analyzes how to strengthen the financial accounting and financial management in the industry.