随着网络及信息技术的发展,新媒体逐渐的发展起来,这给电视媒体带来了一定的冲击。同时,受众的需求不断地变化,导致电视节目的收视率不断的下降,这是因为受众的需求不相同,对电视节目主持人的主持艺术要求也就不同。因此,研究主持艺术的审美取向对电视节目的发展来说十分的重要。本文首先介绍了电视受众,随后分析了在新时期电视主持艺术应有的审美取向。 With the development of internet and information technology, new media has gradually developed, which has brought a certain impact on the television media. At the same time, the changing needs of the audience have led to a continuous decline in the ratings of television shows due to the different needs of the audience and the different artistic requirements of the host of the television program. Therefore, studying the aesthetic orientation of art is of great importance to the development of television programs. This article first introduces the television audience, then analyzes the aesthetic orientation that the television host should have in the new era.