在“酒香也怕巷子深”的新媒体时代,信息技术推动媒介形态更新,催化传统营销模式转型。新媒体传播在整合营销方案中的地位愈发重要,其传播理论的发展,被广泛实践运用于各种营销活动之中。近日,《国际公关》记者采访了数字华夏(北京)品牌传播机构总裁姜培 In the era of new media such as “wine is also afraid of alley ”, information technology to promote the update of the media form, catalytic transformation of the traditional marketing model. The status of new media communication in integrated marketing programs is becoming more and more important. The development of communication theory is widely practiced in various marketing activities. Recently, the “PR” reporter interviewed digital China (Beijing) brand communication president Jiang Pei