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21世纪的市场竞争一个重要特点,就是企业与企业之间的竞争,主要不是资本、资源等实力之间的较量,而是企业品牌和文化的竞争。因为由于科技的迅速发展,在生产制造过程中降低成本等物化因素,企业之间已差距不明显,要取得市场竞争的胜利,主要靠创新增值、品牌增值、服务增值,而创新、品牌和服务,其内涵主要就是企业文化。靠通
An important feature of the market competition in the 21st century is the competition between enterprises and enterprises, not mainly the contest between the strength of capital and resources, but the competition of corporate brands and cultures. Because of the rapid development of science and technology and the reduction of costs and other physical and chemical factors in the manufacturing process, the gap between enterprises has not been obvious. To win the market competition, innovation, brand value and value added services are mainly based on value added through innovation, brand value added and value added services. , Its main content is the corporate culture. Rely on