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休闲是一个人利用自由支配的时间,从事满足自己精神文化需求等的活动。休闲时间的保障,是社会生产力发展和政治民主进步的结果。中国进入新的历史发展时期以来,人们的休闲时间开始得到法律的保护,但休闲生活的质量不高。大众传媒所具备的娱乐功能使其成为公众休闲的重要手段。由于历史的原因,中国大众传媒还难以满足公众的休闲需求,必须以内容调适为核心进行深入改革,同时创办专门的休闲媒介。传媒内容产业是当代创意产业的重要组成部分,要从创意团队建设、思想观念转变和运作机制建构三方面入手,推动传媒内容产业的快速发展。
Leisure is the activity of a person taking free time to engage himself in meeting his spiritual and cultural needs. The protection of leisure time is the result of the development of social productive forces and the progress of political democracy. Since China entered a new period of historical development, people’s leisure time began to be protected by law, but the quality of leisure life is not high. The entertainment function possessed by the mass media makes it an important means of public leisure. Due to historical reasons, it is still difficult for the mass media in China to meet the leisure demands of the public. It is necessary to carry out in-depth reforms centered on content adaptation and set up special leisure media at the same time. The media content industry is an important part of the contemporary creative industry. Starting from three aspects, such as the building of a creative team, the transformation of ideological concepts and the construction of an operational mechanism, the media content industry should promote the rapid development of the media content industry.