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近来电子商务成为热门话题,而最早、最多付诸实践的则是网上书店。尤其是自从贝索斯成为美国《时代》周刊年度封面人物之后,”亚马逊”作为网上书店之最和它从30万美元起步、5年内资产急速聚集到105亿美元的传奇故事更是声震环宇。在中国出版发行界内创办网上书店也是热浪滚滚,新闻出版署长于友先、发行司长王俊国,以及中国出版发行理论权威王益老先生在现场观摩一家名为”当当”的网上书店运行演示时讲到:网上书店“对解决买书难卖书难的问题是一个大胆而有益的探索,有利于满足人民群众日益增长的文化需求,有利于中文图书走向世界,也有利于社会主义精神文明建设。”并且说“图书出版发行是一个历史悠久的传统行业,电子商务是前景远大的新生事物,网上书店实现了这两者的奇妙结合。”鉴于如此,笔者怀着求知探真的心态与“当当”及业者们进行了一番接触,对其状况与电子商务在中国目前的位置产生颇多感慨——
Recently, e-commerce has become a hot topic, but the earliest and most practiced online is an online bookstore. Especially since Bezos has become the annual cover of the United States “Time” magazine, “Amazon” as the most online bookstore and it started from 300,000 US dollars, five years the rapid accumulation of assets to 10.5 billion legend is epicenter . In the publishing industry in China, the establishment of online bookstores is also hot and rolling. The Press and Publication Administrator Yu You Xian, Director of Publishing Wang Junguo, and the authoritative publisher Wang Yi-lao of China’s publishing theory are observing a demo run by an online bookstore named “Dangdang” When it comes to: online bookstore “to solve the difficult problem of hard to buy books is a bold and useful exploration, is conducive to meeting the growing cultural needs of the people, is conducive to the Chinese books to the world, but also conducive to the construction of socialist spiritual civilization . ”He also said that“ Publishing and distribution of books is a long tradition of trades and industries. E-commerce is a promising new undertaking and online bookstores have realized the marvelous combination of the two. ”In view of this, Dangdang "made some contacts with the industry and gave a lot of emotion about the current situation of its business and the current position of e-commerce in China -