在电视实行频道专业化以后,加强对受众的研究,似乎就显得格外重要了,它被人们看成关系电视媒体生存发展、前途命运的一项基础工作。电视人已普遍认识到媒体营销的成败,不仅仅取决于节目和电视人总体素质的优劣,还必须依据对受众研究的成果,按受众需求定向定位构建收视平台。只 It seems that it is especially important to strengthen the study of audiences after the specialization of channels in television. It is regarded as a basic work that relates to the survival, development and future of television media. Television people have generally recognized the success or failure of media marketing, not only depends on the overall quality of programs and television people pros and cons, but also must be based on the results of the audience research, targeting audience needs positioning to build viewing platform. only