“火星文”是新近在网络聊天室、论坛、贴吧、个人空间等语境中所使用的一种带有语言文字游戏性质的新型的网络语言。“火星文”的涌生,与一定语言生态因素及传统语言文化的潜在因子、后现代社会文化思潮的影响、当代计算机技术的支撑有着十分密切的联系。 “Martian ” is a new type of online language with the nature of language games used in the context of online chat rooms, forums, post bars and personal space. “Martian ” surging, with a certain linguistic ecological factors and the potential factors of traditional language and culture, the influence of post-modern social and cultural trends, the support of contemporary computer technology has a very close relationship.