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当前我国报业市场竞争激烈,尤以都市报同质化竞争最为惨烈,各大报社,报业集团不断寻求新的出路,本文将分析总成本领先战略在中国报业的运用。探索以成本领先的优势能否在报业这个特殊的行业起作用。
At present, there is fierce competition in the newspaper market in our country. In particular, Metropolitan News is the most fiercely homogeneous competition. Newspapers and newspaper groups are constantly looking for new ways. This article will analyze the application of the total cost leadership strategy in China’s newspaper industry. Explore whether the advantages of cost leadership can make a difference in the newspaper industry.