项目管理理论认为一个成功的项目,首先取决于其利益相关者的目标一致。这一铁则使当前的中国物业管理面临生存悖论。作为一种独创的不可逆转的、富有连续性和生命周期的工作任务毫无疑义物业管理必须划入“项目”这一范畴之中。但是与通常的项目所不同的在于物业管理很难界定和识别出到底谁是真正的“客户”?这些“客户”的“需求”究竟是什么?假若政府对物业管理的需求仅仅是息事宁人开发商对物业管理的需求仅仅是推动销售,业主对物业管理的需求仅仅是免费午餐,事情就好办了。祭出“物业管 Project management theory suggests that a successful project depends first and foremost on the consistent goals of its stakeholders. This iron is to make the current Chinese property management is facing the paradox of survival. As an original irreversible, continuous and life-cycle task no doubt property management must be included in the “project” category. But what is different from usual projects is that it is very difficult for property management to define and identify who are the real “customers.” What exactly are the “needs” of these “customers”? If the government’s demand for property management is only for the developers The demand for property management is only to promote sales, the owners of the property management needs only free lunch, things will be easy to handle. Resorted to "property management