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随着市场需求的快速变化,越来越多的热销产品在短期内会受到库存和产量的限制,导致这些热销品出现投机买卖的机会.另外,策略型消费者的延迟购买行为会对零售商的定价决策和收益产生重大影响.本文研究一个拥有固定库存数量的垄断零售商在投机商出现时,怎么做产品定价决策.通过运用经典的Stackelberg博弈模型,分析了投机商和策略消费者的行为,并得出了在两者的共同作用下,零售商的定价策略.并分析了策略型消费者所占比例、消费者保留价格变动系数、消费者周期2买到产品的概率等一系列因素对产品价格和零售商定价和收益产生的影响,结论表明,在特定情况下,投机商的存在对零售商是有益的.
With the rapid changes in market demand, more and more hot-selling products will be limited in inventory and output in the short term, resulting in speculation in these hot-selling products. In addition, the delay in buying by strategic consumers will affect The pricing decisions and returns of retailers have a significant impact.This paper studies how a monopoly retailer with a fixed inventory quantity can make product pricing decisions when speculators emerge.Through the use of the classic Stackelberg game model, this paper analyzes the relationship between speculators and strategic consumers And obtains the pricing strategy of the retailer under the combined effect of the two.The paper also analyzes the proportion of the strategic consumer, the coefficient of change of the consumer’s reserved price, the probability of buying the product by the consumer cycle 2, etc. The impact of the series of factors on product prices and retailer pricing and returns suggests that the existence of speculators is beneficial to retailers under certain circumstances.