更多住房更密集的城市更持久的城市四通八达的城市更美丽的城市2013年4月,为了应对不断发展的全球城镇化进程所带来的挑战,同时也使公司的经营更具可持续性,拉法基发布了其全新企业品牌定位——“构建美好城市”。旨在“成为建筑业产品及解决方案的提供者。打造更宜居、更可持续的城市。为建造不同阶层、不同文化背景和不同地域的人们都买得 More housing-intensive cities More sustainable cities Better cities in more cities In April 2013, in response to the challenges posed by the evolving process of global urbanization while making the company more manageable, Lafarge released its new corporate brand positioning - ”building a better city “. Aiming to become ”a provider of construction products and solutions to create a more livable, more sustainable city that is affordable for people of all walks of life, cultures and geographies."