通过培养相互联系的能力体系而不是在能力建设上全面出击,使得领先者能够成功建立难以复制的竞争优势。迅速增长的财富和不断提升的数字化阅历,使得广袤的中国市场成为面向消费者的中外企业难以拒绝的目标。但当中国的经济增长步伐放缓时,这些企业应该如何改变其市场策略?企业是否需要改变其诉求和价值主张以赢得中国消费者?如果是,他们是否准备好实施相关计 By fostering interconnected competency systems rather than full capacity building, leaders are able to successfully establish competitive advantage that is difficult to replicate. The rapidly growing wealth and ever-increasing digital experience make the vast Chinese market a target hard-to-refute by Chinese and foreign-oriented consumers. But when China’s economic growth is slowing down, how should these companies change their marketing strategies? Do companies need to change their appeals and value propositions to win Chinese consumers? If so, are they prepared to implement the relevant programs?