国内外优秀企业的成功经验证明,先进的企业文化是保持企业核心竞争力的基础,也是企业实现从优秀到卓越的动力源。因此,构建优秀的企业文化,是提升企业核心竞争力的根本保证,也是摆在国内企业家和管理者面前的重要课题。近几年来,国内的学术界、企业界又重新掀起了企业文化热,企 The successful experience of domestic and foreign outstanding enterprises has proved that advanced enterprise culture is the basis for maintaining the core competitiveness of enterprises and also the source of power for enterprises to achieve excellence and excellence. Therefore, to build a good corporate culture is to enhance the core competitiveness of enterprises the fundamental guarantee, but also placed in the domestic entrepreneurs and managers before an important issue. In recent years, the domestic academia and business circles have set off the heat and the enterprise culture again