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文化创意产业从狭义的初始文化到经济和文化的相互融合的文化产业,再到全球化的创意产业新领域,将抽象意义的文化转化为具有经济价值和使用价值的“产业”经历了丰富的发展过程。在文化创意产业的发展中,广告占有日益重要的地位,广告凭借自身拥有文化创意产业属性和特质为产品或品牌进行信息传播,将文化与产品相结合,利用创意思维和创新技术提高产品市场竞争力,并为文化创意产业带来文化附加值。
Cultural and Creative Industries From a narrow initial culture to a cultural and economic integration of cultural industries to new areas of global creative industries, the translation of abstract cultural into “industrial” experiences of economic value and use value Rich development process. In the development of cultural and creative industries, advertising occupies an increasingly important position, advertising by virtue of its own attributes and traits of cultural and creative industries for product or brand information dissemination, the combination of culture and products, the use of creative thinking and innovative technologies to improve product market competition Force, and cultural and creative industries to bring added value.