联邦德国霍克斯华汽车公司总经理诺赫福曾经讲过这样一句话:“经营上的黄金规则,可一言而蔽之:市场是创造出来的。”这话讲得很对。目前,我国市场疲软,许多企业困难重重。怎样启动市场?诚然,要靠国家在宏观上加强指导,创造优越的条件;但就企业自身而言,则必须从各个方面努力,去创造市场了。其中之一是:走出去,变坐等用户为主动出击。譬如,郑州第二柴油机厂,在去年三秋大忙季节,全 Norhoff, general manager of the Federal Republic of Germany’s Hawkes car company, once said: “The golden rules of business can be summed up in one word: the market is created.” This is a very correct statement. At present, the market in our country is weak, and many companies have many difficulties. How to start the market? Admittedly, it is up to the state to strengthen guidance on the macro level and create favorable conditions. However, as far as the enterprise itself is concerned, it must work hard in all aspects to create a market. One of them is: go out, change seats and other users to take the initiative. For example, the second diesel engine plant in Zhengzhou, in the busy autumn season last year, all