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随着设计技术的不断成熟,平面设计所追求的已经不是画面对视觉的冲击,而是逐渐转向受众的心理反应,让受众能够得到良好的心理体验。因此,在平面设计中,心理学元素需要获得可视化的效果以提高平面设计的人性化水平。本文从平面设计的心理学元素出发,多角度分析受众的心理需要,力求探索心理学元素的可视化应用方法。
With the continuous maturity of design technology, graphic design is not the pursuit of visual impact on the screen, but gradually turned to the audience’s psychological response, so that the audience can get a good psychological experience. Therefore, in graphic design, psychology elements need to obtain the visual effect to improve the level of humanity of graphic design. Based on the psychological elements of graphic design, this article analyzes the psychology needs of the audience from multiple perspectives and tries to explore the visual application of psychology elements.