文化增值,走向竞争蓝海随着中国建陶行业的快速发展,同质化的竞争特征日益显现。许多企业无论在品种、品质、规格、型号、花色上都很接近,都挤在同一个层面、同一个档次、同一块市场蛋糕上恶性竞争。因此,为争夺有限的市场,价格战烽烟四起,竞价销售愈演愈烈。 Cultural value-added, competition Blue Ocean With the rapid development of China’s building ceramics industry, the homogenization of competitive features are increasingly apparent. Many enterprises in the variety, quality, specifications, models, colors are very close, are crowded in the same level, the same grade, the same piece of cake on the market vicious competition. Therefore, in order to compete for a limited market, price war everywhere, auction sales intensified.