Ceramic competition situation in which small and medium ceramic entrepreneurs in Thailand are various of competition and product model copying.This thesis aims to examine the profit profit performance relationship between entrepreneurship factor,environment factors,enterprise factors,product design capability,production technology capability,as a mediation on small and medium ceramic factory Lampang Thailand.This study shows that 185 small and medium ceramic industry firms in Lampang Thailand’s production technology capability and product design capability affect the company’s sale amount and profit performance,which consistent with our hypothesis.entrepreneurship factor,environment factors,enterprise factors is an essential factor in business operations since the Thailand ceramic business entrepreneurs generally are still small and medium-sized factories and engage business in a family business model.Therefore,business owners’ ability such as ceramic business knowledge,relevant work experience,a change of business environment and enterprise flexibility,or even the level of design knowledge and production technology capability directly has affected the business.In the same way,transfer knowledge activities and appropriate product design mix with production technology activities will be able to create more value and increase the selling price of the product.Furthermore,this study may be of interest to organizations involved in ceramic operations and encourage government agencies to use them to help small and medium ceramic entrepreneurs in Thailand.