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与国内许多省会电视台一样,在进入21世纪民生新闻大发展时期后,济南电视台也陷入激烈的竞争漩涡,民生新闻栏目《今晚20分》一路拼杀,在国内各频道21:00以后收视普遍走低的形势下,创造了收视一枝独秀的“九点半现象”。历经四次扩张,经历了采编思路的变革、节目运作理念的探索、品牌品质的维护和打造,最初时长17分钟的《今晚20分》扩展成总长90分钟的《今晚》板块,成为济南人必看的一档电视新闻节目。一、四次扩张:电视新闻科学发展观的实践与探索2000年1月1日,《今晚20分》亮相济南电视台新闻频道,和当时国内许多电视台的做法一样,这是对傍晚时段时政新闻栏目的对应性补充设置,栏目
Like many provincial capitals and television stations, Ji’nan TV station has also been plunged into fierce competition after entering the 21st century when Minsheng News was undergoing major development. The livelihood news column “Twenty Tonight Tonight” went all out and cracked. Television stations in China were popular after 21:00 Lower situation, creating a thriving ratings “half past nine phenomenon ”. After four times of expansion, it has undergone the transformation of the plan of editing and editing, the exploration of concept of program operation and the maintenance and building of brand quality. The “Twenty Tonight Tonight” which first took 17 minutes was expanded into a “tonight” plate which totaled 90 minutes and became Jinan A must-see television news program. One or Four Times Expansion: The Practice and Exploration of the Scientific Outlook on Television News On January 1, 2000, “20 points tonight” appeared on the news channel of Jinan TV Station. Like many television stations in China at the time, Column correspondence settings, columns