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随着流量量收剪刀差持续扩大,运营商已经进入后流量经营时代,需充分以智能管道、大数据两项运营商核心能力为抓手,通过多维细分目标客户,设计场景运营策略,匹配营销触点时机,实现智能化、精细化的差异化融合运营实现价值提升;同时,通过挖潜数据价值与管道价值的新收入增长点.
融合大数据算法与智能管道的流量经营策略研究
【摘 要】
：
随着流量量收剪刀差持续扩大,运营商已经进入后流量经营时代,需充分以智能管道、大数据两项运营商核心能力为抓手,通过多维细分目标客户,设计场景运营策略,匹配营销触点时机,实现智能化、精细化的差异化融合运营实现价值提升;同时,通过挖潜数据价值与管道价值的新收入增长点.
【机 构】
：
中国移动辽宁公司互联网运营中心 110179
【出 处】
：
辽宁省通信学会2018年度学术年会
【发表日期】
：
2018年4期
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