The New Path for Denim Garment Manufacturers to develop to Supercorp

来源 :2012上海纺织服装创意设计研究生学术论坛 | 被引量 : 0次 | 上传用户:ninikao
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Chinas denim apparel started from the 1970s. After nearly 40 years of development, it has become the worlds leading manufacturing industry, 80% of denim clothing brand in the world are manufactured in China by OEM. But Chinas denim manufacturing enterprises are the lack of well-known brands and there are merely supercorp. The paper points out several new paths for denim garment manufacturers to develop supercorps (Note: "supercorp" is derived from super and corporation) and provides a reference for enterprise development.
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