After-Sale Services of New Energy Vehicles in China

来源 :China Marketing International Conference 2015 (2015中国市场营销国际学 | 被引量 : 0次 | 上传用户:HanMa_1978
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  This Industrial Development Plan for Energy-saving and New Energy Industry(2012-2020)was implemented in June,2012.The plan emphasized the importance and urgency of establishing after-sale services system during the industrialization of new energy vehicles.However,during the process of mercerization,the issue of after-sale services of new energy vehicles has not been taken seriously.They differ from traditional fuel vehicles in main structure,energy supplement and other aspects,which definitely lead to obvious discrepancy and special requirements of after-sale services.Therefore,it should be well planned in advance to make good preparation for the approaching new energy vehicles era.The paper analyzed the features differentiated from traditional after-sale services in new energy vehicles from three aspects-manufacturers,users and the government-on the basis of status quo of market and services and put forward basic strategies to improve after-sale services level from six aspects.
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