一引言企业的健康、和谐发展的目标究竟是什么?作为主流经济分析范式下企业追求的坚定不移的目标,利润最大化被赋予了合理性与不容置疑性。随着近些年来理论探讨与经验研究的深入,利润最大化面临着理论困惑与现实困境。然而,对发展目标、和谐目标以及企业社会责任的追求意味着付出更多的成本从而导致经济支付的降低,这种支付的降低如何能够有助于企业实现持续、健康的发展?建立在个体偏好自涉与稳定不变假定基础上的主 I. INTRODUCTION What is the goal of healthy and harmonious development of enterprises? As the unwavering goal pursued by enterprises in the mainstream economic analysis paradigm, the maximization of profit is given rationality and indisputability. With the deepening of theoretical exploration and empirical research in recent years, the maximization of profit is confronted with theoretical perplexity and realistic predicament. However, the pursuit of development goals, the goal of harmony and corporate social responsibility means more costs to be paid, resulting in a decrease in economic payments. How can such a reduction in payment help to achieve sustainable and healthy development in enterprises? Self-Invasive and Stable Assumptions Based on the Lord