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[会议论文] 作者：Wu, Zhiyan,Luo, Jifeng,Meng, Guoxiu,Pareena, Wongsukkasem,
来源：华人学者营销协会,对外经济贸易大学 年份：2017
This paper aims to investigate the influence of advertisements on the decision-making processes of elderly consumers,focusing specifically on when and how to persuade this group of consumers.Its objec...
Online Purchase Intention of Elderly People:The Roles of Innate Consumer Innovativeness,Cognitive Ag
[会议论文] 作者：Wu Zhiyan,Luo Jifeng,Meng Guoxiu,Chen Xiaohui,
来源：华人学者营销协会,对外经济贸易大学 年份：2017
Empirical studies on online shopping mainly focus on younger consumers.Compared to young and middle-aged people,the elderly has unique psychological characteristics and lifestyles.In this study,we ide...
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