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[会议论文] 作者：Huang Zhaohui,Kuang Xiangling,
来源：香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 年份：2016
This article researches from the development of marketing,4p marketing theory and 4c marketing theory,finding out the coherence part of traditional marketing theory and big data and coming up with a n...
[期刊论文] 作者：况湘玲,Kuang Xiangling,,
来源：教学研究 年份：2006
本文在分析高校课程的特点、课程定位和教学难点后,针对其独特的教学体系,提出用美国的“基于问题的学习”模式设计该课程的教学方案的方法,并对教学实施过程及其问题进行了...
[会议论文] 作者：Yuan Yuqing,Kuang Xiangling,Ling Lijun,
来源：香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 年份：2016
Development status of electronic commerce was introduced firstly and pointed out credit problems are the bottleneck of the development of electronic commerce.Four credit models including intermediarie...
Analysis of Marketing Promotion and Countermeasure Research of Online English Education--Taking an E
[会议论文] 作者：Su Weibo,Li Jian,Kuang Xiangling,
来源：香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 年份：2016
This paper studies marketing promotion pattern of online English education in China,while it analyzes the existing problem about method of marketing promotion inland.Meanwhile,the research makes the a...
Research on the Online to Offline Commercial Model of ZhouHeiya Inc.in the Era of Internet--Based on
[会议论文] 作者：Liu yi,Kuang Xiangling,Dai Jiangbo,Hu Shiyang,
来源：香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校 年份：2016
Based on the research and analysis of current marketing status of Zhou Heiya Inc.in Shiyan city,we find out its existing problems and explore the proper online to offline marketing model for it.Based...
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