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Boycotting products and personal values:The moderating role of economic development and individualis
[会议论文] 作者：Grzegorz Zasuwa,
来源：华人学者营销协会,对外经济贸易大学 年份：2017
The purpose of this paper is twofold: to examine the role of human values in consumer participation in product boycotts; and to test how economic development and individualism of a country moderate li...
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