电视栏目名称是语言生活中一种很有趣的现象。随着电视和人们的关系日渐密切,电视栏目名称也日显重要。本文试从电视栏目名称所展示的语言特点和反映出的社会文化特征等方面对电视栏目名称进行一个粗浅的分析。一个好的电视栏目名称不仅应注重语言本身的锤炼,更需要具备丰富的文化内涵和较高的文化品味。 The name of a television program is a very interesting phenomenon in language life. As the relationship between television and people gets closer, the name of the television program becomes increasingly important. This article tries to make a superficial analysis on the title of the TV program from the aspects of the language features and the social and cultural features reflected in the TV program title. A good television program title should not only pay attention to the language itself temper, but also need to have rich cultural connotations and high cultural tastes.