代理制的先行者1993年国家工商局试推行广告代理制,由于当时存在的认识上的问题,许多媒体都不愿意把代理费让给广告公司,所以就纷纷成立自己的广告公司。我们也相应地成立了自己的广告公司。另一方面,当时的广告公司对代理制的认识也不是很清楚,所以只有很少的几家广 Agency pioneer In 1993 the State Administration for Industry and Commerce tried to promote the advertising agency system, due to the existing awareness problems, many of the media are reluctant to give the agency fee agency, so they have set up their own advertising company. We also set up their own advertising company accordingly. On the other hand, at the time, the advertising agency’s understanding of agency was not very clear, so only a few