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我国广播电视业的新一轮调整被称为广电业的第二次改革。在新的发展阶段,集团化成为从管理者、业界人士到学者都普遍认同的策略与方向。近来,政府有关管理部门也陆续出台了一系列相应的政策和管理措施,为媒体面对世界性竞争、规划集团化发展的新格局提供了保障。 在我国广播电视业集团化运作的背后,除了机构调整、资源重组等时髦词汇,还有各种变量在以几何速度发生着变化,而每一种变量的变化都会影响到实现最终结果的时间与效率。
The new round of adjustment of China’s radio and television industry is called the second reform of broadcasting industry. In the new stage of development, the group has become a strategy and direction generally accepted by managers, practitioners and academics. Recently, relevant government departments have also issued a series of corresponding policies and management measures in succession, which provide a guarantee for the media to face worldwide competition and plan the new pattern of collectivization. Behind the collective operation of China’s radio and television industry, in addition to the buzzwords such as institutional adjustment and resource reorganization, there are various variables that change at a geometric speed. Each of these variables will affect the time to achieve the final result. effectiveness.